My career began at NormadBlend. After that, I started working at TBWA\Neboko, followed by SWH & Indie, followed by a long-lasting stint at Euro RSCG Amsterdam, now Havas Lemz.

I like writing, finding the right tone for a brand and I like to create concepts that stand out and deliver. I did so working for brands like Albert Heijn, Unox, Pearle Opticiens, Belastingdienst, FREO, Net4Kids and Peugeot.

In my 20 year in advertising, I have never dropped the ball. No matter how complex, narrow or vague the brief is, I will fight my way through it and come up with a solution. Producers praise me for my swiftness. Strategists envy me for my ability to talk to the hoi polloi. Bookkeepers carry me on their shoulders for filling in my timesheets on time. Bosses pat me on my back for being profitable. Clients love me for keeping it light-hearted.

After working hours, I love to make Jamie Oliver’s 20-minute meals within 10 minutes. My favorite My Little Pony is Rainbow Dash. I also tried to write a book about Online Dating & Rejecting, but that book was, unfortunately, rejected.